Coordinated Communication - 2005
Coordinated Communication was a Content Management System PCS built for Humana, currently America’s fourth-largest provider of medical insurance. In 2005, Humana was looking to reconcile and consolidate its various channels of internal communication. PCS was sub-contracted to design and build a solution. Coordinated Communication enabled Humana to improve efficiency and eliminate instances in which one department was telling consumers one thing and another department, something else.
The year 2005 was a different time. Described in Information Architecture for the Web and Beyond, as a time when “many companies employed a one-step process called ‘Code HTML.’ Everyone wanted to jump right in and build the site. People had no patience for research or strategy.”
Such was the context in our industry for my team on-site at Humana HQ in Louisville, Kentucky. The client expected to see results immediately and sketches or diagrams wouldn’t do. Which meant the user interface I was designing and prototyping would come to drive every major decision about the product’s ultimate capability.
This project was a huge success, earning our team an award from Humana and my employer repeat business.
Information Architecture (IA)