Unify & Trust - 2015
As the market for "Enterprise File Sync and Share" (e.g. Box) heated up in 2015, my employer at the time, Cleo Communications, sought to iterate their EFSS solution, Unify & Trust.
Curing a bad experience with User Centered Design
When I rolled on at Cleo Communications in 2014, Unify & Trust was in 1.0 and floundering. Suffering badly, as many enterprise products do, from what’s been called “Executive Centered Design.” As opposed to, of course, “User Centered Design.” The UX team that preceded me had whipped up some attractive slideware, put it in front of some decision-makers and had gotten the green light because it looked good. Then they threw it over the wall to Dev and expected them to sort out the details.
This led inevitably to poor usability. This product would never stand a chance against the competition until we enabled users to intuit its conceptual model and discover its UI affordances. Here’s how I helped turn the tide ...
UX Design I rendered for this project:
Interaction Design (IxD)
When core interactions are rife with dependencies, modeling them first is a must. Watch how this Axure prototype I made compares to the production code. Then try it yourself!

Video compares Axure prototype to the production code it modeled.

Solid IxD can address large efforts and small. And sometimes it can address something that at first seems small but proves to have been a substantial hindrance to the user. For example, this sorely-needed enhancement I designed enabled users to distinguish between folders they’d created and those to which they’d been invited. And then filter on this criteria.

Outtake from the design document I authored for this effort.

Information Architecture (IA)
My initial heuristic evaluation got the ball rolling on a year-long series of validated UX enhancements.

Outtake from my initial heuristic evaluation of Unify & Trust as it stood when I started at Cleo.

I formulated in-person one-on-one qualitative usability tests and conducted them at workstations like this.

Photo of the workstation where I conducted in-person usability tests with live participants.

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