Unify & Trust - 2015
Curing a bad experience with User Centered Design
When I rolled on at Cleo Communications in 2014, Unify & Trust was in 1.0 and floundering. Suffering badly, as many enterprise products do, from what’s been called “Executive Centered Design.” As opposed to, of course, “User Centered Design.” The UX team that preceded me had whipped up some attractive slideware, put it in front of some decision-makers and had gotten the green light because it looked good. Then they threw it over the wall to Dev and expected them to sort out the details.
This led inevitably to poor usability. This product would never stand a chance against the competition until we enabled users to intuit its conceptual model and discover its UI affordances. Here’s how I helped turn the tide ...
UX Design I rendered for this project:
Interaction Design (IxD)
Solid IxD can address large efforts and small. And sometimes it can address something that at first seems small but proves to have been a substantial hindrance to the user. For example, this sorely-needed enhancement I designed enabled users to distinguish between folders they’d created and those to which they’d been invited. And then filter on this criteria.
Information Architecture (IA)
I formulated in-person one-on-one qualitative usability tests and conducted them at workstations like this.