Unify & Trust - 2015
As the market for Enterprise File Sync and Share (EFSS) expanded in 2015, Cleo Communications iterated its solution, Unify & Trust.
When I rolled on at Cleo Communications in 2014, Unify & Trust was in 1.0 and floundering. Suffering badly, as many enterprise products do, from what’s been called “Executive Centered Design.” As opposed to, of course, “User Centered Design.” The UX team that preceded me had whipped up some attractive slideware, put it in front of some decision-makers and had gotten the green light because it looked good. Then they threw it over the wall to dev and expected them to sort out the details.
This led inevitably to poor usability. This product would never stand a chance against the competition until we enabled users to intuit its conceptual model and discover its UI affordances.
Here’s how I helped turn the tide ...
Information Architecture (IA)
Interaction Design (IxD)