Distributed Data Flows - 2018
Distributed Data Flows is a new enterprise product from Cleo Communications that went GA in May of 2018. As the newest and most ambitious offering in the Cleo Integrated Cloud suite of solutions, it has generated the kind of enthusiasm in their market that warrants prominent positioning in the promotional video currently available on their home-page.
Above all else, this exciting new product is the result of the thoughtful application of process at every stage of its design. From my seat on the “Discovery Team,” I evangelized “Lean UX,” successfully keeping this project on course and helping to evolve the design culture at Cleo away from “Implementation-Model design” and “Big Design Up Front.” I also connected leadership’s regard for thought leaders like Marty Cagan and Jeff Patton to the absolute necessity of more and better prototyping. The effect was immeasurable. My prototypes did more to keep this project on schedule than any other single factor. Shared understanding was a constant and exactly zero developer time was wasted when a prototype was available.
I designed every important component of this product’s UX and Cleo now features it prominently in the promotional video on their home-page.

I evolved my 2017 sketch into a POC, then a prototype for validation and finally, into the beating heart of this product.

Information Architecture

I designed this four-section content model to drive a four-part conceptual model. All my IA work drove discoverability.

Interaction Design

This rock-solid wireframe is typical of the dozens I authored for this project. My prototype engendered clarity, but high-res wireframes like this are vital for certainty.

Visual Design

I sketched layouts for screens like this and directed our visual designer in producing high-fi versions. I designed an update to this legacy aesthetic preferred by 80% of users.

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